Just as the Internet has changed our world forever, social media has changed the way people communicate. The New England Conservatory of Music views social media and networking sites as powerful tools to strengthen our brand and to further the organization.
Social media can take many different forms, including web forums, blogs, online profiles, wikis, podcasts, pictures and video, email, and instant messaging, to name just a few. Examples of social media sites are LinkedIn, Facebook, MySpace, Wikipedia, YouTube, Twitter, Yelp, Flickr, Second Life, Yahoo groups, Wordpress, ZoomInfo – the list is endless.
When you are participating in social networking, you are representing both yourselves personally and NEC. It is not our intention to restrict your ability to have an online presence and to mandate what you can and cannot say. NEC believes social networking is a very valuable tool and continues to advocate the responsible involvement of all employees in this space. While NEC encourages this online collaboration, we would like to provide a set of guidelines for appropriate online conduct and to avoid the misuse of this communication medium.
- Do not post any financial, confidential, sensitive or proprietary information about The New England Conservatory of Music (NEC) or about any of our students or employees.
- Speak respectfully about our current, former and potential students, employees and competitors. Do not engage in name-calling or behavior that will reflect negatively on your or NEC’s reputations. The same guidelines hold true for NEC vendors and business partners.
- Beware of comments that could reflect poorly on you and NEC. Social media sites are not the forum for venting personal complaints about supervisors, co-workers, or NEC.
- As a NEC employee, be aware that you are personally responsible for the content you post.
- Use privacy settings when appropriate. Remember, the Internet is immediate and nothing posted is ever truly private nor does it expire.
- If you see unfavorable opinions, negative comments or criticism about yourself or NEC, do not try to have the post removed or send a written reply that will escalate the situation. Forward this information to Human Resources and the Marketing Department.
- If you are posting to personal networking sites and are speaking about job related content or about NEC, identify yourself as an NEC employee and use a disclaimer and make it clear that these views are not reflective of the views of NEC. “The opinions expressed on this site are my own and do not necessarily represent the views of NEC.”
- Many sites like Facebook and Twitter blur the lines between business and personal. Keep this in mind and make sure to have a balance of information that shows both your professional and personal sides. And always balance negative with positive comments.
- Be respectful of others. Think of what you say online in the same way as statements you might make to the media, or emails you might send to people you don’t know. Stick to the facts, try to give accurate information and correct mistakes right away.
- Do not post obscenities, slurs or personal attacks that can damage both your reputation as well as NEC’s.
- When posting to social media sites, be knowledgeable, interesting, honest and add value. NEC’s outstanding reputation and brand is a direct result of our employees and their commitment to uphold our core values of Integrity, Dedication, Teamwork and Excellence.
- Do not infringe on copyrights or trademarks. Don’t use images without permission and remember to cite where you saw information if it’s not your own thoughts.
- Be aware that you are not anonymous when you make online comments. Information on your networking profiles is published in a very public place. Even if you post anonymously or under a pseudonym, your identity can still be revealed.
- If contacted by the media refer them to the Marketing Department.
NEC may monitor web content and reserves the right to remove posts that violate this policy.
Users who violate the Policy may be subject to discipline, up to and including termination of employment. If you have any questions about this policy or a specific posting out on the web, please contact Human Resources.